website designers Accord Massachusetts

Accord web agency

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Hello and welcome to this web agency Web Designer Accord video tutorial.

I’m Owen Corso from Google.

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And today, we’re going to build a rich media expandable creative with video.

Let’s start by selecting file, New File.

This opens a dialog box where we will set up our ad.

First, let’s make out high of project.

We have four options– The default is Display & Video 360so we will leave that as is.

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Does Going to the Dentist Make You Nervous?

Image by bluesbby / CC BY

Intuit has open-sourced ‘Karate’, a framework that makes the tall claim that the business of testing web-APIs can actually be — fun.

I know what you must be thinking. There’s no way that making HTTP requests and navigating the forest of data that is returned could be fun.

But really, that’s what developers who tried Karate had to say. It actually didn’t surprise us. Because Karate was born out of a strong dis-satisfaction with the current state of solutions that exist. And a lot of thought went into Karate to keep it simple and elegant, to allow the user to focus on the functionality instead of boiler-plate, and to keep things concise.

Karate strives to reduce the entry barrier to writing a test and more importantly — reduces the friction to maintain a test, because of how readable tests become.

The obligatory “Hello World” example may throw some light on the unique approach that Karate takes.

Hello World!

So if you found that compelling, and if you or your teams are in the business of testing complex web-service APIs, be it REST, SOAP, JSON, XML or GraphQL — do check out Karate.

Karate is in the early stages of adoption by teams within Intuit, but we decided to open-source this right away, so as to accelerate the process of community feedback. It is our firm belief that Karate is already equipped to take on the challenge of testing any real-world web-service, and the feature-list on the home page is a testament to this.

And your feedback can make it more awesome. It would be great to see your feature requests on the GitHub project page, and do pass on the link to those who you feel would benefit from what Karate has to offer.

And remember, testing web-services can be fun!

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Next, we can select the type of ad.

We want to make an expandable, so we select Expandable on the left.

Next, we can set again ad’s dimensions.

We are building a 320 by 50that expands to 480 by 250.

So I will make those changes.

We then assign the Accord creative a name.

I will leave my Save ToLocation as the default, and leave the talk about set to Quick.

Once I’m happy with my settings, I click OK.

Google Web Designer creates the initial pages of the ad for me with the dimensions I defined.

 

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The collapsed page already contains a Tap Area event to expand the ad and an expanded pageAccord with a close tap area to collapse back down.

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The Only UX Reading List Ever

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I’m no color expert. Far from, actually. Throughout my career, I’ve depended on visual designers better than myself to produce an engaging palette and apply it harmoniously across a UI.

Yet, as a systems designer, I’m often in the position to provoke and validate color decisions as a system takes shape. Here’s a 16 lessons I’ve learned while stabilizing a primary palette, tint and shade choices, secondary palettes, and solving for accessible contrast.

Primary Palette

By primary, we’re talking colors used everywhere including your brand colors, neutrals, and a typically interactive digital blue.

#1. Stabilize Brand Colors Quickly

︎Every organization has one, two, or no more than a few core brand colors. THE red. THE blue. THE orange. Settle on them. Even if reasonably set up with a color variable or two, nothing signals a design system team that can’t get their act together than constantly changing primary colors.

Takeaway: Decide your essential brand colors early, because they spread widely, quickly.

#2. Involve Brand (If You Alter a Brand Color)

Is brand blue a bit dull? Can’t resist the urge to liven it up? Nothing poisons early collaboration more than a casual “We saturated the brand orange for web” followed by brand reacting with “You did what?” Oh the sacrilege!

Takeaway: Brand colors are the brand team’s territory. So discuss adjustments with them and defer to their judgment as needed.

#3. Drop the Neutral Neutrals

From dark-as-night charcoal to fluffy light gray, neutrals provide essential UI scaffolding. Loading a system with neutrals, even a few, risks giving teams access to muddy colors. They can also lead to “wireframey” designs. And, neither dark nor light type has sufficiently accessible contrast on a medium gray background.

Takeaway: Provide a few light grays and a few dark grays to achieve useful contrast, but don’t get wishy washy wireframey. Consider avoiding medium grays in between.

#4. Go “Digital Blue.” Everybody Else Does.

My past five design systems settled on a saturated blue as a default button and link color. Links have always been blue, perhaps since the dawn of the first browser. This “Digital” blue, a utility color for links and clickable items, is essential in any core palette.

Takeaway: When (not if 😉 ) you go with your “Digital Blue,” choose an accessible one and make sure it doesn’t clash with the brand’s own blue, or red, orange, purple, or green.

Tints & Shades Per Color

You can’t have just a few colors and call it a day, right? System users often need to tune a color choice across a range, reuse with ease, and know their boundaries.

#5. Stack the Tint & Shade Range, Per Color

Color palette display patterns long predate the web. Yet I still love me a compactly arranged tint stack. They can be just…gorgeous. The best stacks visualize more than just a color, combining its name with HEX codes, code variables, and other indicators (such as prohibiting overlaid type). A quick scan is all you need.

Takeaway: Stack available colors in each hue, and treat the stack as a visualization to include important details compactly.

Material Design’s Indigo and Deep Orange

#6. Name Tints & Shades by Brightness

We’ve all been there. A month into the system, the neutrals $color-gray-1, $color-gray-2, … , $color-gray-7 — are stable. And then, in a stroke, you’ve got another tint to add stuck between -1 and -2. That numbering system stinks.

Takeaway: Scale color names between 0 and 100 based on brightness, such as $color-gray-05 and $color-gray-92. The scale reflects a familiar range from dark to light, allows for injecting new options between, and heck if I won’t remember $color-gray- 93 until we retire it later.

#7. Limit Tint & Shade Quantity

At the core of a good system is choice without endless options, a stable aesthetic to serve as a starting point. Odds are, you aren’t Material Design, intended to serve countless products. In most cases, a design system need not offer boundless choices. The more choices you provide, the tougher it’ll be to control harmonic combinations and a consistent feel across applications.

Takeaway: Offer a handful of options and avoid tedious variety. Empower system users with just enough choice: more than a single option, but only up to a few intentional choices.

#8. Tell Me How To Transform: Hand-Pick or Functionally

Modern tools like SASS and Stylus offer transformation functions like darken and lighten to shift a color by a brightness percentage. These handy tools enable a you to alter a color for subtle contrasts like a hovered button or tiered navigation.

But transforms can be troublesome: carefully crafted base colors can become inaccessible alternatives (see below), a page’s overall palette can muddy, or a “5% system” that works on moderately bright colors yields insufficient contrast for a very light or dark case.

Takeaway: Deliberately allow — or avoid — color transformations in your system. If you endorse the practice, then offer examples of when and how to do it effectively in your system, such as 5–10% for moderately bright cases and 10–20% in more extreme cases. If transformations should be avoided , document that succinctly.

Secondary Palettes

Beyond the brand colors and their variants, well-considered color systems array the broader variety of colors reserved for varied purposes.

#9. Define Meaningful Sets Like Feedback Colors

Most systems reserve a certain red for errors, green for success, yellow for warning, and (possibly a lighter sky) blue for informational messages. Feedback color is critical, because it’s positioned at the top of the page interacting with other key components and/or encountered as a result of an unwelcome circumstance. Without system guidance, such messages become embedded in product code, the result of product teams solving a challenge quickly and moving on.

Takeaway: Explore and define the standard feedback colors and other relevant sets to ensure that colors fit harmoniously rather wedging them in later or having teammates recall “I just grabbed it from Google.”

Typical feedback colors: success, warning, error and informational

#10. Illustrate Theme Variety

In some systems, color use is customized per product, section, or brand. Often, this may be a result of relating a master brand (think, Marriott International) to its sub-brands (think Courtyard Hotels, Ritz Carlton, and Moxy Hotels). Or it’s a prefab themes like Ambient Warmth and Frozen Blue. Maybe the user is complete control, and you need to illustrate the breadth of (all the havoc of) what they can do.

Takeaway: Reveal the range of themes available compactly, and set boundaries around allowable theme colors in certain contexts.

Theme colors for multiple Marriott.com hotels, derived from product pages

#11. Define How Theming Works

It’s not enough to simply say “Go ahead and theme it!” A theme color may apply to predictable accents throughout a UI such as button background-color, active tab background-color, or a primary navigation’s thick border-top. Just as important, theme colors may be forbidden from altering other bits, such as long form type or — yikes! — a link color that ends up invisible.

Takeaway: Identify how theming works, particularly via reference to specific UI element properties in play. Just as important, articulate which — if not most — elements are off limits.

#12. Avoid Guiding on Color-Mixing Until (At Least) Dust Settles

One of my favorite all time design system tools is Google’s MDL Color Customizer, which enables users to combine primary and secondary UI colors effectively. It’s so easy, and the outcome so helpful. Yet, the system teams I work with either don’t want to provide this kind of flexibility or lack the time and care necessary to solve such a combinatoric challenge.

Takeaway: Avoid the rabbit hole of solving for a vast array of color combinations unless it’s a core system value. In most cases, system users will pair up their own combinations or benefit from a tool more dedicated to doing just that. Help them propagate their choice rather than solving for every combination they may consider. That experimentation is their job.

Serve users of your system by making it efficient to propagate their choice through a product, rather than making the choice for them.

Contrast & Accessibility

Solving for accessible color contrast should a core practice of setting up any digital color system from the get go. However, design can be tumultuous place, and teams can lose sometimes. Or some members don’t know about accessibility. Or they simply don’t prioritize it.

A systems team can engrain accessible practices into a workflow to provoke and spread values in accessibility broadly across an enterprise.

#13. Check Contrast Early & Ritually

It happens often: a few weeks or days before a product — or design system — launch, finally somebody notices. The design team hasn’t taken necessary care to ensure the primary and secondary color palette is being applied in a way to meet WCAG 2.0 color contrast of 3.0 (for large, heavier type) or 4.5 (for standard type). So designers — and then, their developers — scramble to determine fixes and inject it into the code.

Takeaway: Any system designer responsible for color must be familiar with WCAG 2.0 rules, have a tool (like Tanaguru) to test color pairs, and incorporate the practice into color selection.

Tanaguru, one of many accessibility calculators online

#14. Explore Accessible Color Choices Across Ranges

A drawback of WCAG guidelines is its stark threshold: a color pair passes or fails. This leaves designers yearning for more, but worse leaves stakeholders flummoxed at how bad the color pair fails and how much it needs to change.

Conversation quickens when we reveal a spectrum of choices, with the pass/fail line fairly evident. This transforms the process from trial and error to tuning a dial. Before, it was “That pair failed. Let’s try again.” Now, it’s an enlightening “Oh, so that’s how dark the blue needs to be” followed by a rational discussion to balance visual tone, brand identity, and accessibility sensitivities.

Takeaway: When exploring accessible color contrast, show a range of choices to help a team select a color that passes the test.

Exploring neutral and interactive colors by showing multiple choices across a range

#15. Solve the Reverse Light on Dark and Dark on Light

When creating a system, it’s up to the systems designer to be mindful of and solve for the entire range of choices on offer. It’s not enough to just test for accessibility problems as they arise. Instead, a color palette should be thoroughly reviewed prior to publishing a system for reuse.

This is especially true for reverse color treatments. It’s very common for a system to default to dark text on a light background. However, most find themselves reversing color treatments, whether a black and white on light and dark neutrals or tints of another primary or secondary color.

Takeaway:Solve for and recommend reversed pairings to adopt or avoid.

A table of calculated contrast (using a SASS function) between neutral backgrounds and interactive blue alternatives

#16. Use Color to Provoke Broader Accessibility Awareness

Color is fundamental to a system, and accessible color contrast is fundamental to color. This injects accessibility smack dab into the middle of a system’s formation. People that matter are paying attention: brand managers, design leads, developers, and execs. What a wonderful opportunity to use color to open a door to the broader array of accessibility considerations.

Takeaway: Seize the opportunity to advocate for accessibility. Always be probing a collaborator’s knowledge of accessibility (or lack thereof) and educate and advocate all you can.

7 future web design trends

OWEN CORSO: Hello and welcometo this Google Web Designer video tutorial.

I'm Owen Corso from Google.

And today, we're goingto build a rich media expandable creative with video.

Let's start by selectingFile, New File.

This opens a dialog boxwhere we will set up our ad.

First, let's chooseour environment.

We have four options-- The default is Display & Video 360so we will leave that as is.

Next, we can selectthe type of ad.

We want to make anexpandable, so we select Expandable on the left.

Next, we can set upour ad's dimensions.

We are building a 320 by 50that expands to 480 by 250.

So I will make those changes.

We then assign thecreative a name.

I will leave my Save ToLocation as the default, and leave the animationmode set to Quick.

Once I'm happy with mysettings, I click OK.

Google Web Designer creates theinitial pages of the ad for me with the dimensions I defined.

The collapsed page alreadycontains a Tap Area event to expand the ad and an expandedpage with a close tap area to collapse back down.

It also has added all theinitial code needed for the ad to talk to the ad server andcollect tracking metrics.

Those metrics are builtinto the components, and we can assign uniqueidentifiers to each component as we go.

So now I can start adding thegraphic elements I've already prepared.

I drag a backgroundimage or initial ad state and drop it onto the stage,then align it to the stage, and layer it behind the taparea by sending to back.

Now, let's switch toour expanded page.

Let's add a background imageby dragging my image file to the stage.

I can also add abutton to the stage by dragging theTap Area component.

Let's make a backgroundexit tap area.

I will size, align it, and thenI will give it a unique name.

To add functionalityto the button, I will add an event using theplus button in the event's toolbar.

This brings me tomy Actions panel, where we assignall of the metrics to our ad instead ofcoding them manually.

I'm going to selectthe tap area I just named BackgroundExit from the list.

Choose Tap Area, Touch/Click as the event.

Google Ad, Exit ad.

On the Receiver panel,I select gwd-ad.

Lastly, I give it an exitidentifier and a destination URL.

For more in-depth detailson the event model, check out the Eventsand Metrics video.

Next, let's add avideo component.

You drag it to the stage,then give it a name and size it properly.

Tell it how to behave.

I want it to autoplay and start muted.

And you target thevideo file here.

This component has allof the metrics built in, so you can avoid handcoding them in the ad.

OK.

Let's preview our ad.

On page load, we seeour collapsed state.

When we click, the adexpands to our expanded page.

Our video behavesas we told it to, and clicking on the backgroundexits to our landing page.

Once the ad is built andfunctioning as you want, it is ready to publish.

Go to File, Publish.

And you're presentedwith a few options-- Publish Locally,to Google Drive, and, finally, toStudio.

Let's choose Publish Locally.

This is where you cancontrol how the ad is output.

For instance, youcan add polite load to the ad, which delays thead load until after the page content loads.

You can also set itto minify the code and add browserprefixes automatically.

We'll leave all thesesettings as to the default.

Click Publish, and Web Designerwill wrap up all of your files in a nice little zipfor uploading to Studio.

Now, let's testit out in Studio.

Let's make a newcreative of expanding type.

Drag the zip file to uploadour creative to Studio.

Now, let's preview our creative.

As you can see, I can expandthe unit, play the video, and trigger thebackground exit we added.

You can see these eventslogging to the output console.

And that's an overviewof Studio integration features in Google Web Designer.

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